বুধবার, ৩০ জানুয়ারি, ২০১৩

RIM no more. Name change to BlackBerry a 'brilliant' move: expert

TORONTO - Research in Motion's attempt to reset its image by changing its name to BlackBerry, the moniker of its globally recognized smartphones, is a "brilliant" move according to one expert.

The Waterloo-based firm made the announcement Wednesday at the highly anticipated unveiling of its latest smartphone, the BlackBerry Z10, which will hit store shelves in Canada next week.

Brand expert Edgar Baum says the name change is a brilliant marketing move and comes at a time when the company desperately needs to reinvent itself, and disassociate from its past.

"What this does is give the company a chance to redefine itself," said Baum, the managing director of Brand Finance Canada.

"From the looks of it, (CEO) Thorsten Heins and his team are communicating a different company... If they continue this trend going forward, there is actually a legitimacy to this corporate name change, and it's not just window dressing."

Baum says it will take some time to see if consumers will buy into the corporate rebranding and view BlackBerry as a new company.

"Maybe it implies that some of the negative associations that the company has built up over the last few years will be shed," he said.

"(Consumers) may come back and give it a try again and that's exactly what BlackBerry needs right now."

Baum does not think the move will cause much confusion among consumers, because the brand BlackBerry has more recognition than its maker, Research In Motion.

"In the general public consciousness at large, it's BlackBerry," he said. "RIM existed in the corporate (board)rooms."

As part of the name change, the company will now trade under BB on the Toronto Stock Exchange and BBRY on Nasdaq beginning Feb. 4. Its corporate website will also be migrated over to www.blackberry.com.

Earlier this month, Brand Finance released its annual list of top 50 most valuable brands in Canada.

According to the firm, the BlackBerry brand came in at number 18, with a worth of $2 billion for this year, down from the No. 10 spot in 2012 with $3.3 billion.

Baum says if BlackBerry wants to climb the list this year, it must improve its revenues by at least 50 per cent to show brand value.

Source: http://news.yahoo.com/rim-no-more-name-change-blackberry-brilliant-move-200734845.html

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January Jones: My hair is falling out

By Gael Fashingbauer Cooper, TODAY

January Jones plays an icily beautiful Grace Kelly-style blonde on "Mad Men," but offscreen, she's played around with her hair, becoming a redhead, a brunette, or even adding pink streaks.

Imeh Akpanudosen / Getty Images file

January Jones at the Screen Actors Guild Awards.

But now the actress says the rainbow connection may have harmed her locks.?

"I have been every color, and now my hair is falling out in clumps," she told the British version of Italian fashion magazine Grazia. "I've been blonde, red with extensions for this film (western "Sweetwater"), then blonde, then black, and now blonde again. I'm going to have to shave it off and wear a wig."

Jones did say, however, that while she likes the variety, her best-known color is her favorite. "I like it all colors, it makes you feel different, according to what color it is, but I prefer to be blonde. My son (Xander, born in 2011) recognizes me in photos when I am blonde, he says 'mama.'"

But one distinct look helped Jones fade into the background. Sorry, brunettes. "I didn't get treated differently when I was red-headed, but when I went dark for a few months, I was suddenly invisible," she told the magazine. "Not just as a celebrity, but to my friends and family. I was like, 'Come on, you guys, it's me!'"

Jones plays a prostitute turned gunslinger in "Sweetwater," which premiered at the Sundance Film Festival this month. A release date has yet to be announced.

Related content:

Source: http://todayentertainment.today.com/_news/2013/01/29/16754213-january-jones-my-hair-is-falling-out?lite

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NASA to launch ocean wind monitor to space station

Jan. 29, 2013 ? In a clever reuse of hardware originally built to test parts of NASA's QuikScat satellite, the agency will launch the ISS-RapidScat instrument to the International Space Station in 2014 to measure ocean surface wind speed and direction.

The ISS-RapidScat instrument will help improve weather forecasts, including hurricane monitoring, and understanding of how ocean-atmosphere interactions influence Earth's climate.

"The ability for NASA to quickly reuse this hardware and launch it to the space station is a great example of a low-cost approach that will have high benefits to science and life here on Earth," said Mike Suffredini, NASA's International Space Station program manager.

ISS-RapidScat will help fill the data gap created when QuikScat, which was designed to last two years but operated for 10, stopped collecting ocean wind data in late 2009. A scatterometer is a microwave radar sensor used to measure the reflection or scattering effect produced while scanning the surface of Earth from an aircraft or a satellite.

NASA and the National Oceanic and Atmospheric Administration have studied next-generation replacements for QuikScat, but a successor will not be available soon. To meet this challenge cost-effectively, NASA's Jet Propulsion Laboratory in Pasadena, Calif., and the agency's station program proposed adapting leftover QuikScat hardware in combination with new hardware for use on the space station.

"ISS-RapidScat represents a low-cost approach to acquiring valuable wind vector data for improving global monitoring of hurricanes and other high-intensity storms," said Howard Eisen, ISS-RapidScat project manager at JPL. "By leveraging the capabilities of the International Space Station and recycling leftover hardware, we will acquire good science data at a fraction of the investment needed to launch a new satellite."

ISS-RapidScat will have measurement accuracy similar to QuikScat's and will survey all regions of Earth accessible from the space station's orbit. The instrument will be launched to the space station aboard a SpaceX Dragon cargo spacecraft. It will be installed on the end of the station's Columbus laboratory as an autonomous payload requiring no interaction by station crew members. It is expected to operate aboard the station for two years.

ISS-RapidScat will take advantage of the space station's unique characteristics to advance understanding of Earth's winds. Current scatterometer orbits pass the same point on Earth at approximately the same time every day. Since the space station's orbit intersects the orbits of each of these satellites about once every hour, ISS-RapidScat can serve as a calibration standard and help scientists stitch together the data from multiple sources into a long-term record.

ISS-RapidScat also will collect measurements of Earth's global wind field at all times of day for all locations. Variations in winds caused by the sun can play a significant role in the formation of tropical clouds and tropical systems that play a dominant role in Earth's water and energy cycles. ISS-RapidScat observations will help scientists understand these phenomena better and improve weather and climate models.

The ISS-RapidScat project is a joint partnership of JPL and NASA's International Space Station Program Office at the Johnson Space Center in Houston, with support from the Earth Science Division of the Science Mission Directorate in Washington.

For more on NASA's scatterometry missions, visit: http://winds.jpl.nasa.gov/index.cfm . For more information about the International Space Station, visit: http://www.nasa.gov/station .

You can follow JPL News on Facebook at: http://www.facebook.com/nasajpl and on Twitter at: http://www.twitter.com/nasajpl . The California Institute of Technology in Pasadena manages JPL for NASA.

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The above story is reprinted from materials provided by NASA/Jet Propulsion Laboratory.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.


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Disclaimer: Views expressed in this article do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/most_popular/~3/VY50CKvaD94/130129151735.htm

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Even the brains of people with anxiety states can get used to fear

Jan. 30, 2013 ? Fear is a protective function against possible dangers that is designed to save our lives. Where there are problems with this fear mechanism, its positive effects are cancelled out: patients who have a social phobia become afraid of perfectly normal, everyday social situations because they are worried about behaving inappropriately or being thought of as stupid by other people. Scientists from the Centre for Medical Physics and Biomedical Technology and the University Department of Psychiatry and Psychotherapy at the MedUni Vienna have now discovered that this fear circuit can be deactivated, at least in part.

In a study by Ronald Sladky, led by Christian Windischberger (Centre for Medical Physics and Biomedical Technology), which has recently been published in the online journal PLOS ONE, functional magnetic resonance tomography was used to measure the changes in the brain activity of socially phobic patients and healthy test subjects while they were looking at faces. This experiment simulates social confrontation with other people without actually placing the individual in an intolerable situation of anxiety.

Permanent confrontation has a diminishing effect on anxiety "The study demonstrated that people with social phobia initially exhibit greater activity in the amygdala and in the medial, prefrontal cortex of the brain, however after a few faces this activity recedes," says Sladky. This contradicts the assumption made thus far that the emotional circuit of socially phobic individuals is unable to adapt adequately to this stress-inducing situation.

Permanent confrontation with the test task not only led to a solution to the "problem" being found more quickly among the patients with anxiety, but also to some areas of the brain being bypassed which otherwise were over-stimulated, a characteristic typical of anxiety. Says Sladky: "We therefore concluded that there are functional control strategies even in the emotional circuits of people with social phobia, although the mechanisms take longer to take effect in these individuals. The misregulation of these parts of the brain can therefore be compensated to a degree."

These findings could, according to Sladky, provide a starting point for the development of personalised training programmes that will help affected individuals to conquer unpleasant situations in their everyday lives more effectively. In Austria, around 200,000 people a year are affected by some form of social phobia. The number of people who suffer this condition without seeking help for it is likely to be very high, since many affected individuals fail to seek assistance or do so only too late as a result of their anxiety.

Cooperation for a better understanding of psychiatric conditions The recent study was developed from interdisciplinary research collaboration between the Centre for Medical Physics and Biomedical Technology (led by Wolfgang Drexler) and the University Department of Psychiatry and Psychotherapy (led by Siegfried Kasper). The aim of the collaboration project is to arrive at a better, neuroscientific understanding of psychiatric conditions in order to develop new possibilities for diagnosis and treatment.

The five research clusters at the MedUni Vienna Neurosciences and imaging are two of the five research clusters operating at the MedUni Vienna. These specialist areas are increasingly focusing on fundamental and clinical research. The three other research clusters at the MedUni Vienna are cancer research / oncology, allergology / immunology / infectious diseases and vascular / cardiac medicine.

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The above story is reprinted from materials provided by Medical University of Vienna, via AlphaGalileo.

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Journal Reference:

  1. Ronald Sladky, Anna H?flich, Jacqueline Atanelov, Christoph Kraus, Pia Baldinger, Ewald Moser, Rupert Lanzenberger, Christian Windischberger. Increased Neural Habituation in the Amygdala and Orbitofrontal Cortex in Social Anxiety Disorder Revealed by fMRI. PLoS ONE, 2012; 7 (11): e50050 DOI: 10.1371/journal.pone.0050050

Note: If no author is given, the source is cited instead.

Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/strange_science/~3/cHKeHCWZ0BU/130130082451.htm

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US economy shrinks 0.1 pct., 1st time in 3? years

In this Wed. Dec. 5, 2012, photo, containers are unloaded from cargo ships at the Port of Los Angeles. Most economists agree that the snapshot of U.S. economic growth released Wednesday, Jan. 30, 2012, is going to look dismal. (AP Photo/Nick Ut)

In this Wed. Dec. 5, 2012, photo, containers are unloaded from cargo ships at the Port of Los Angeles. Most economists agree that the snapshot of U.S. economic growth released Wednesday, Jan. 30, 2012, is going to look dismal. (AP Photo/Nick Ut)

(AP) ? The U.S. economy unexpectedly shrank from October through December, the first quarterly drop since 2009 and a reminder of the economy's vulnerability as automatic cuts in government spending loom.

The Commerce Department said the economy shrank at an annual rate of 0.1 percent mainly because companies restocked at a slower rate and the government slashed defense spending. Those trends partly reflected uncertainty late last year about the fiscal cliff, which Congress averted in a deal reached Jan. 1.

Economists say those factors could prove temporary. Still, the sharp slowdown from the 3.1 percent annual growth rate in the July-September quarter, also driven by a drop in U.S. exports, raised concerns about 2013.

Congressional Republicans seem determined to permit the deep cuts to strike the Pentagon and domestic programs to try to force Democrats to make budget concessions. And Americans are coming to grips with an increase in Social Security taxes that has begun to leave them with less take-home pay.

Government spending cuts and slower company restocking, which can fluctuate sharply, subtracted a combined 2.6 percentage points from GDP. Those two factors offset a 2.2 percent increase in consumer spending. And business spending on equipment and software rose after shrinking over the summer.

Consumer spending added 1.5 percentage points to GDP, and business investment added 1.1 points ? both stronger contributions than in the third quarter.

Economists stressed that the key factors that dragged on GDP in the fourth quarter could prove short-lived, even though the economy faces other threats in 2013.

"Frankly, this is the best-looking contraction in U.S. GDP you'll ever see," Paul Ashworth, an economist at Capital Economics, said in a research note. "The drag from defense spending and inventories is a one-off. The rest of the report is all encouraging."

For all of 2012, the economy expanded 2.2 percent, better than 2011's growth of 1.8 percent.

The plunge in defense spending in the October-December quarter followed a jump in the third quarter. The fluctuation might have reflected higher-than-usual spending that occurred in the July-September period in anticipation of government spending cuts later in the year. Some defense contractors reported lower government spending at the end of the year.

Last week, General Dynamics blamed a $2 billion loss in the fourth quarter on "slowed defense spending."

Exports fell by the most in nearly four years, a result of Europe's recession and slower growth in China and some other large developing countries.

Incomes, though, jumped last quarter as companies paid out special dividends and bonuses ahead of expected tax increases in 2013. Commerce estimated that businesses paid nearly $40 billion in early dividends. After-tax income, adjusted for inflation, rose 6.8 percent, the most in nearly four years.

Superstorm Sandy likely also dragged on growth by closing factories, disrupting shipping and shutting down retail stores. While the department did not specify Sandy's effect on GDP, it estimated that Sandy destroyed about $36 billion in private property and $8.6 billion in government property.

Subpar economic growth has held back hiring. The economy has added about 150,000 jobs a month, on average, for the past two years. That's barely enough to reduce the unemployment rate, which has been a still-high 7.8 percent for two months.

Economists forecast that unemployment stayed at that rate in January. The government will release the January jobs report Friday.

The slower growth in stockpiles followed a jump in the third quarter. Slower inventory growth means factories likely produced less. Heavy equipment maker Caterpillar Inc. said this week, for example, that it reduced its inventories in the fourth quarter as global sales declined from a year earlier.

Still, with consumer spending rising, companies might have to rebuild inventories in the current January-March quarter, economists say. That could boost growth.

Wednesday's report is the first of three estimates of GDP the government issues each quarter. GDP measures the nation's total output of goods and services ? from restaurant meals and haircuts to airplanes and appliances. The estimates of GDP are revised by an average of 1.3 percentage points between the first and third estimate. That means the final figure for the fourth quarter might end up showing either growth or a steeper contraction.

A big question for 2013 is how consumers will react to the expiration of the Social Security tax cut. Congress and the White House allowed the temporary tax cut to expire in January but prevented income taxes from rising for most Americans.

The Social Security tax increase will reduce take-home pay this year by about 2 percent. A household earning $50,000 a year will have about $1,000 less to spend. A household with two high-paid workers will have up to $4,500 less.

A key measure of consumer confidence plummeted this month after Americans noticed the reduction in their paychecks, the Conference Board reported Tuesday.

Several trends, though, are expected to boost growth later this year.

Home builders are stepping up construction to meet rising demand. That should create more construction jobs.

And home prices are rising steadily. That tends to make Americans feel wealthier and more likely to spend. Housing could add as much as 1 percentage point to economic growth this year.

In addition, auto sales reached their highest level in five years in 2012. That's boosting production and hiring at U.S. automakers and their suppliers.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/3d281c11a96b4ad082fe88aa0db04305/Article_2013-01-30-Economy/id-e226997a6e7c4699878b808063721b38

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Plume for Twitter (for Android)

By Max Eddy

Just because Twitter is working to curtail non-canonical clients doesn't mean that developers have stopped trying to deliver its 140-character utterances in better and better ways. Plume for Twitter brings a highly customizable Twitter client to Android devices (free, $4.99 to remove ads) with a powerful muting feature to help you manage the chaos of Twitter.

Starting up Plume for the first time, users are greeted by a colorful screen and Plume's cute, friendly duck/penguin masot. Once inside the app, Tweets are displayed in a series of scrolling columns, showing @ replies, the latest updates, direct messages, and so on. Users can scroll up and down to move chronologically through the feeds, and left and right between feeds. Swiping left to right from off the screen will open a hidden tray of other features, such as search and trending topics.

The Sound of Silence
By far, Plume's strongest and most useful feature is "muting" certain users, words, and services from appearing in your feed. One of the drawbacks of Twitter, and it is surely like this by design, is that ?the only way to remove a user from your feed is to un-follow them?a public and noticeable act. Twitter's Lists feature helps, but it lacks fine-grain controls. If you mute a user in Plume, you'll still appear as their follower and you can unmute them at any time. For a sticky social situation, or a power user who has accounts he or she is obliged to follow, "muting" is a powerful tool.

Plume also has the ability to mute Tweets that contain certain words or phrases, as defined by the user. For everyday folks, this is a great way to avoid the weekly cavalcade of #FF tweets, Apple product announcements, or particularly tiresome memes from invading your Twittersphere. For people with PTSD or emotional triggers, being able to hide certain terms from view could make participating in Twitter a far less stressful experience.

Users can manage all their mutes from the settings menu, including muted updates from other apps that publish on Twitter.

Source: http://feedproxy.google.com/~r/ziffdavis/pcmag/~3/N_Kfc4j1Cvs/0,2817,2414773,00.asp

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Super Bowl ad brawl has already begun for automakers

17 hrs.

The hype has begun. Super Bowl XLVII is less than a week away, but the mega-million-buck auto ad brawl is already underway as three of the eight deep-pocket car?advertisers pre-launch their new commercials to NFL fans. The reason? Economics. And a numbers game.

At between $2.4 million?and $4 million per 30-second commercial, ?this amounts to a huge?expenditure for just one airing. But there?s an even bigger number, with more than 115 million Americans predicted to watch?the game Feb. 3.

Until recently, Super Bowl advertising?has been nothing more than putting up the game-day spot and hoping, maybe, that it will trigger some Monday-morning quarterbacking around the water cooler ? with polls and research adding some arguable, additional value. That was then.?

What?s become apparent is that a fairly large percentage of viewers are more interested in the commercials than the game itself. So, how to take advantage of that and extend the payback beyond just a game-day airing that is over in 30 seconds, whether a viewer was sitting in front of the TV or off grabbing something from the refrigerator?

Now, with the various social media,?like Facebook and Twitter as well as YouTube, along with special contests, promotions and PR hype, the shelf life for a good commercial can be dramatically extended to weeks, even months, resulting in additional views extending well into the millions ? even among consumers who ? gasp ? might not have tuned in on Super Bowl Sunday.

Result? The return on investment is as measurable as any ad investment might be. ?And, of course, makers get to battle it out all over for bragging rights as to who was number one.

?(An) early release extends the life of the commercial, builds consumer interest, and most importantly brings early customers into our dealers," said?Steve Shannon, vice president of marketing at Hyundai Motor America.

The?latter reason, arguably, is the most important for buying the commercial in the first place. With that in mind, here are the early commercial entries into this year?s auto ad brawl:?

Mercedes-Benz
During the North American International Auto Show in Detroit, Bernie Glaser, vice president of marketing for Mercedes-Benz, said the company has an enviable role in XLVII.?The game will be played in the Mercedes-Benz Superdome. The ad plan was to pre-release a teaser, but in fact two advance spots were released earlier this week. One sexy little tease spotlighted actress Kate Upton and has already received over 3.4 million hits on YouTube ? but also generated a fury of??negative comments from critics for being overly sexy.?The other is a cinematic mystery tease of what is coming Feb. 3, shot in the Big Easy with some great music.

Hyundai
Like every NFL game, it all begins with the coin toss, and in Super?Bowl?XLVII, Hyundai has the primo commercial position ? a 60-second spot for the new seven-passenger?Santa Fe prior to the heads-or-tails call. Check out the not-so-sneak preview.

There are two in game spots, including another for Santa Fe and one for the turbo Sonata. Hyundai also has bought a couple pre-game ads ? featuring the Genesis R-Spec and Santa Fe. Obviously, the new family-size SUV?is getting the most play. The six commercials pre-game and during the game makes Hyundai the biggest car-vertiser in the big show.?

Audi
More than a tease, the rising luxury car marquee is asking consumers to vote for the favorite end of their sixth Super Bowl commercial. Viewers of the commercial on YouTube were?given?24?hours?to?pick their favorite from three possibilities. The most popular will be added in post-production and will air in advance of the game --?and?in?the enviable commercial position of the first break after kick-off.?

Lincoln Motor Company?and Chevrolet
The newest entry in the auto ad brawl in Super Bowl XLVII is the reborn, revitalized, redesigned, re-engineered Lincoln brand from the renamed Lincoln Motor Company. All previous car companies except Chevrolet have re-upped. Chevy is instead?involved in?the half-time show with Beyonce. As TheDetroitBureau.com previously reported, the pop phenom is expected to receive a new 2014 Chevrolet Corvette Stingray, a special version of the C7 built just for her.?

Copyright 2013 The Detroit Bureau

Source: http://www.nbcnews.com/business/automakers-super-bowl-ad-brawl-has-already-begun-1C8120706

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