Writing for audio | Juno Copywriting

Writing for audio

Posted by Charley Christopher on November, 15th 2012

For many years I worked in the radio industry on various projects, and today I thought I would discuss writing for an audio platform.

Audio, as you obviously know, is a platform using sound and no pictures. Radio, Talking books, documentaries and dramas can all be produced in an audio medium very successfully.

There is a knack to writing for audio, as you really do have to consider your audience, as you don?t have any visual medium to help you create the message you desire.

So, you have to be quite descriptive in some senses, using voices, sounds, music and style.

Sometimes creating audio scripts is a lot more powerful, as listeners create their own pictures, and therefore mould it to what they perceive to be the best image. Theatre of the mind!

So here are a list of considerations when creating a piece for audio whether that be a period drama or a commercial

1) Who is your audience? What do they like? How old are they? You will write for a teenager very differently to someone who is retired

2) How do you want your audience to react? Is it an emotive piece? An informative piece? Do you want them to sit listen and relax, or call this number?

3) When writing speech, write in a script format so that voice overs can read quickly and easily. Scripts tend to have directions and notes to the producer and the actors. At the top you can describe the characters and the styles of voice (This is where you have to be quite descriptive), the setting and any sound effects or music.

4) Consider sound effects to make the piece come alive and possibly some music to create atmosphere. Music is a great way to end one scene and start another.

5) Finally, as a writer, you hold the strings when it comes to the finished result, if you?ve had someone produce the piece and you are not happy, don?t be afraid to send it back to the studio for tweaks.

?

Juno Copywriting

?

Related Posts

• Copywriting for Radio

  You?ve set up a business, you?ve created your webpage, now all you need is to bring in more customers using clever advertising, but there is so much out there to choose from. Which will speak to the masses and create a positive reaction, driving people to your website or store? Radio Advertising will. The most [...]

• Writing for Radio

  Its been a while since I actually physically wrote anything, and have had to have a real good think about writing, where we can provide more,? what type of writing really inspires and is enjoyable.Originally, I trained as a radio producer, writing, producing and editing programmes which would be heard on channels such as BBC [...]

• Five ways to help you find your writing voice

  When writing content for websites, you can?t just write any old rubbish and assume that only search engines crawling your website will see your copy and only take notice of the keywords you have strategically dropped in. Part of internet marketing is appealing to the search engines, but if you have worked hard to get [...]

• Writing to Picture ? Video Blogs

  With video blogs (or ?vlogs?) growing in popularity among the online community, some video bloggers break up the monotony of the video with relevant video footage because most people aren?t going to sit and watch you talk for 5 minutes unless you?re attractive, funny-looking or use props in your video blogs.If you?re thinking you might [...]

• Turning your hand

  Writing is a skill which I would like to think everyone has deep within them. Whether that is to write something profound or something that means something to them. Being a professional writer is quite a skill and many specialise in specific areas.Personally, I trained as a radio copywriter. This is a very specific way [...]

Remote control and electric blinds by Controliss
A wide range of designer furniture by Juno Interiors
Moving house? Try crate hire from Juno Crates

Trackback URL for this post: http://www.junocopywriting.com/general-posts/writing-for-audio/trackback

Source: http://www.junocopywriting.com/general-posts/writing-for-audio

Fireworks 2012 4th Of July emma stone independence day BET Awards 2012 declaration of independence 4th Of July 2012 Zach Parise